I had reached the pinnacle of my career in Finance holding three C-suite titles—twice as CFO—and by every traditional measure, I had made it. I was trusted with the numbers, the decisions, the strategy. I knew how to build, lead, and deliver.
But somewhere along the way, I also learned how to carry what didn’t belong to me. The expectations. The pressure to be big in an arena I was never truly destined to play in. The unspoken rules about who I should be and what I shouldn’t want.
Every chapter in my career prepared me for this one: the moment I chose to walk away—not from success, but toward something truer.
Today, I’m still a CFO. Just not the one you’d expect.
I am the Chief Freedom Officer.
Helping others find the freedom to unshould, the courage to do it gracefully, the wisdom to recognize the right moment, and the path to peace on the other side.
Optional: I spent my career in an environment where everything revolved around risk and reward. I spoke the language of balance sheets, cash flows, and capital strategy. In that world, risk was measured in numbers—and reward was defined by return.
But I’ve come to understand something deeper:
The greatest risk isn’t financial. It’s forgetting who you are to protect how you’re perceived.
And the greatest reward?
It’s not a bonus or a title—it’s freedom. Freedom to live aligned, to choose differently, to unshould what was never yours to carry.
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